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# How Nurture Campaign Scheduling Works

# How Nurture Campaign Scheduling Works

Understand how 100Hires schedules nurture campaign emails to reach candidates at the right time.

## Scheduling Components

Nurture campaign timing is controlled by three settings:

1. **Delay between steps** - How long to wait after previous step
2. **Work schedule** - Which days and hours emails can send
3. **Candidate timezone** - Adjusts timing based on candidate location

## Delay Between Steps

Set how long to wait before sending each step:

| Unit | Use Case |
| ---- | ---- |
| Minutes | Quick follow-ups, urgent messages |
| Hours | Same-day follow-ups |
| Days | Standard outreach cadence |

**Example sequence:**
* Step 1: Immediately after entering stage
* Step 2: 3 days after Step 1
* Step 3: 5 days after Step 2
* Step 4: 7 days after Step 3

## Work Schedule

Define when emails can be sent:

### Days of Week
Select which days emails should send:
* Typical: Monday through Friday
* Some roles: Include Saturday
* Urgent hiring: All days

### Hours
Set the time window:
* Morning: 9 AM - 12 PM
* Business hours: 9 AM - 5 PM
* Extended: 8 AM - 6 PM

**Example:** Monday-Friday, 9 AM - 4 PM

### What Happens Outside Schedule

If an email is scheduled outside work hours:
1. Email waits in queue
2. Sends at next available time within schedule
3. Maintains proper sequence

**Example:**
* Step 2 due on Saturday
* Work schedule is Monday-Friday
* Email sends Monday morning instead

## Candidate Timezone

100Hires uses candidate timezone when known:

### How Timezone Is Detected
* IP address from application form submission
* Shows candidate's local time in their profile

### Timezone-Aware Sending

If work schedule is 9 AM - 4 PM:
* Candidate in New York: Receives 9 AM - 4 PM EST
* Candidate in London: Receives 9 AM - 4 PM GMT
* Candidate in Tokyo: Receives 9 AM - 4 PM JST

### When Timezone Is Unknown

If candidate location isn't detected:
* System uses your account timezone
* Or company default timezone

## Example Configuration

**Sourcing Campaign Setup:**
![How Nurture Campaign Scheduling Works: Example Configuration](https://storage.crisp.chat/users/helpdesk/website/-/4/f/a/a/4faab8f2b2ab0400/how-nurture-campaign-schedulin_1n5d7x.png)
| Setting | Value |
| ---- | ---- |
| Step 1 delay | 15 minutes after stage move |
| Step 2 delay | 3 days |
| Step 3 delay | 5 days |
| Work schedule days | Monday - Friday |
| Work schedule hours | 9 AM - 4 PM |
| Timezone | Candidate's timezone |

**Result:**
* Candidate enters "Outreach" stage Monday 2 PM
* Step 1: Monday 2:15 PM (their time)
* Step 2: Thursday 9 AM (their time)
* Step 3: Tuesday 9 AM (next week, their time)

## Tips

### Optimal Timing
* Tuesday-Thursday typically have best open rates
* Mid-morning (10-11 AM) often works well
* Avoid Monday mornings and Friday afternoons

### Delay Strategy
* First follow-up: 2-3 days
* Subsequent follow-ups: Increase intervals
* Don't send too frequently (appears desperate)

### Schedule Considerations
* Match recipient work patterns
* B2B: Business hours
* Retail/hospitality: May include evenings
* International: Consider timezone diversity

## Monitoring scheduled emails

Check scheduled emails:
1. Go to **Reporting** / **Email**
2. View email stats per account
3. See scheduled vs sent counts ![How Nurture Campaign Scheduling Works: Monitoring scheduled emails](https://storage.crisp.chat/users/helpdesk/website/-/4/f/a/a/4faab8f2b2ab0400/how-nurture-campaign-schedulin_1m3v8by.png)

If too many emails queue up, you may need to adjust daily sending limits.

## Related screenshots

These screenshots show the 100Hires areas used in this workflow.

![Create nurture campaign form with step configuration](https://100hires.com/wp-content/uploads/2026/08/create-nurture-campaign-form.png)