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# How to Get More Candidates by Moving Screening Questions to Questionnaires

# How to Get More Candidates by Moving Screening Questions to Questionnaires

Long application forms reduce completion rates. Move complex screening questions to questionnaires to increase candidates while still gathering the information you need.

## The Problem

Every additional question on your application form decreases conversion:
* 5 questions: High completion rate
* 10 questions: Moderate completion
* 15+ questions: Many candidates abandon

## The Solution

**Two-step approach:**
1. Short application form (5 questions max)
2. Questionnaire sent after they apply

## How to implement

### Step 1: Simplify your application form

Keep only essential fields:
* First name
* Last name
* Email
* Phone (optional)
* Resume upload

Remove screening questions from the application form.

### Step 2: Create a questionnaire

Create all forms in [**Settings** / **Forms**](https://app.100hires.com/settings/forms). The same form becomes a "Questionnaire" when you send it via email link (vs an "Application Form" when used on a job's Application tab).

1. Go to [**Settings** / **Forms**](https://app.100hires.com/settings/forms)
2. Click **Add form**
3. Add your screening questions: ![How to Get More Candidates by Moving Screening Questions to Questionnaires: Step 2: Create a questionnaire](https://storage.crisp.chat/users/helpdesk/website/-/4/f/a/a/4faab8f2b2ab0400/how-to-get-more-applicants-wit_1imubgm.png)
* Work authorization
* Years of experience
* Salary expectations
* Availability
* Skills assessment
4. Save the form (it becomes a questionnaire when sent via email)

### Step 3: Set up automation

1. Open your job's **Workflow** tab
2. Click bolt icon on **Applied** stage 
3. Add **Nurture Campaign** automation ![How to Get More Candidates by Moving Screening Questions to Questionnaires: Step 3: Set up automation](https://storage.crisp.chat/users/helpdesk/website/-/4/f/a/a/4faab8f2b2ab0400/how-to-get-more-applicants-wit_18luaz8.png)
4. Create a campaign that sends the questionnaire: ![How to Get More Candidates by Moving Screening Questions to Questionnaires: Step 3: Set up automation](https://storage.crisp.chat/users/helpdesk/website/-/4/f/a/a/4faab8f2b2ab0400/how-to-get-more-applicants-wit_1p0yghl.png)
* Step 1: Email with questionnaire link (immediate or short delay)
* Step 2: Follow-up if not completed (3 days later)
* Step 3: Final reminder (7 days later)

### Step 4: Handle responses

Add **Act If Form Filled** automation:
* Condition: Key question is not empty
* Action: Move to next stage (e.g., "Screening Complete") ![How to Get More Candidates by Moving Screening Questions to Questionnaires: Step 4: Handle responses](https://storage.crisp.chat/users/helpdesk/website/-/4/f/a/a/4faab8f2b2ab0400/how-to-get-more-applicants-wit_16pyc8i.png)

## Example email template

```
Subject: Next step in your application for {{job_title}}

Hi {{candidate_first_name}},

Thank you for applying to the {{job_title}} position at {{company_name}}.

To continue with your application, please complete this short questionnaire:
{{questionnaire_link}}

It takes about 5 minutes and helps us understand your background better.

Best regards,
{{sender_first_name}}
```

## Benefits

| Metric | Long Form | Short Form + Questionnaire |
| ---- |
| Application starts | 100 | 100 |
| Applications completed | 40 | 80 |
| Questionnaires completed | N/A | 60 |
| Qualified candidates | 15 | 50 |

## Advanced: AI scoring on questionnaire responses

After candidates complete the questionnaire:
1. Add AI Score automation on the next stage
2. AI analyzes questionnaire responses
3. Scores candidates based on your criteria
4. High scorers advance automatically