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# How to Monitor Email Deliverability and Avoid Spam

# How to Monitor Email Deliverability and Avoid Spam

Track email performance metrics and take action to ensure your messages reach candidate inboxes.

## Key deliverability metrics

### Bounce rate
Percentage of emails that failed to deliver.
* **Target**: Under 5%
* **Warning**: Above 10% indicates list quality issues

### Open rate
Percentage of delivered emails that were opened.
* **Good**: 20-40% for recruiting emails
* **Low**: Below 10% signals spam folder issues

### Reply rate
Percentage of recipients who responded.
* **Strong**: 10-20% for outreach
* **Weak**: Below 5% may indicate relevance issues

### Spam complaints
Recipients marking your email as spam.
* **Acceptable**: Below 0.1%
* **Critical**: Above 0.3% damages reputation

## Viewing email stats

1. Go to [Reporting / Email](https://app.100hires.com/mailbox/stat/sent-per-account) ![How to Monitor Email Deliverability and Avoid Spam: Viewing email stats](https://storage.crisp.chat/users/helpdesk/website/-/4/f/a/a/4faab8f2b2ab0400/how-to-monitor-email-deliverab_2ssvae.png)
2. View email statistics:
* Sent vs scheduled emails
* Open rate
* Daily limit

## Campaign performance

For nurture campaigns:
1. Go to [Reporting / Nurture Campaigns](https://app.100hires.com/reporting/nurture-campaigns) ![How to Monitor Email Deliverability and Avoid Spam: Campaign performance](https://storage.crisp.chat/users/helpdesk/website/-/4/f/a/a/4faab8f2b2ab0400/how-to-monitor-email-deliverab_mc6c9j.png)
2. View per-campaign metrics:
* Open rates by step
* Reply rates
* Progression through sequence

## Warning signs

### Your emails are going to spam
* Low open rates (below 10%)
* No replies despite good subject lines
* Test by sending to yourself

### High bounce rates
* Invalid email addresses
* Outdated contact lists
* Typos in candidate emails

### Sudden drop in engagement
* Reputation damage
* Blacklisting
* Content triggering spam filters

## How to improve deliverability

### Clean your email list
1. Enable email validation (ZeroBounce integration)
2. Remove invalid addresses before sending
3. Re-verify old contacts

### Improve content quality
* Personalize with variables
* Avoid spam trigger words
* Keep subject lines natural
* Include clear value proposition

### Maintain sending reputation
* Warm up new accounts
* Stay within daily limits
* Send consistently (avoid bursts)
* Use dedicated outreach accounts

### Technical setup
Ensure your domain has:
* SPF record configured
* DKIM authentication
* DMARC policy (recommended)

Your IT team or email provider can help with these.

## Actions for common problems

### Bounce rate too high
1. Pause campaigns
2. Validate all email addresses
3. Remove bounced contacts
4. Resume with clean list

### Open rate too low
1. Test subject lines (A/B test if possible)
2. Check if emails reach inbox (send to yourself)
3. Review sender name and email
4. Improve email preview text

### Getting blacklisted
1. Stop sending immediately
2. Check blacklist status at mxtoolbox.com
3. Submit removal requests
4. Wait for reputation recovery
5. Resume with lower volume

## Regular monitoring schedule

**Daily:**
* Check scheduled email queue
* Monitor for bounces

**Weekly:**
* Review open and reply rates
* Identify underperforming campaigns

**Monthly:**
* Audit email list quality
* Review overall deliverability trends
* Adjust strategies based on data

## Related screenshots

These screenshots show the 100Hires areas used in this workflow.

![How to Set Up Nurture Campaigns: Creating a nurture campaign](https://storage.crisp.chat/users/helpdesk/website/-/4/f/a/a/4faab8f2b2ab0400/how-to-set-up-nurture-campaign_obdjrj.png)