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# How to Set Up Nurture Campaigns

# How to Set Up Nurture Campaigns

This article explains how to set up nurture campaigns in 100Hires. Use nurture campaigns to create automated multi-step sequences that follow up with candidates over time.

## What are nurture campaigns

Nurture campaigns are automated sequences that:
* Send multiple emails over days or weeks
* Include follow-ups if candidates don't respond
* Can include SMS, voicemail, tasks, and other actions
* Stop automatically when candidates reply

## Creating a nurture campaign

1. Go to [Settings / Nurture Campaigns](https://app.100hires.com/settings/nurture-campaigns/index)
2. Click **Add nurture campaign** ![How to Set Up Nurture Campaigns: Creating a nurture campaign](https://storage.crisp.chat/users/helpdesk/website/-/4/f/a/a/4faab8f2b2ab0400/how-to-set-up-nurture-campaign_obdjrj.png)
3. Name your campaign
4. Add steps (emails, SMS, voicemail, tasks) ![How to Set Up Nurture Campaigns: Creating a nurture campaign](https://storage.crisp.chat/users/helpdesk/website/-/4/f/a/a/4faab8f2b2ab0400/how-to-set-up-nurture-campaign_14d45ul.png)
5. Set timing between steps ![How to Set Up Nurture Campaigns: Creating a nurture campaign](https://storage.crisp.chat/users/helpdesk/website/-/4/f/a/a/4faab8f2b2ab0400/how-to-set-up-nurture-campaign_cp48ca.png)
6. Configure schedule (days and hours)
7. Save

## Campaign steps

### Email step

* Choose email template
* Set delay from previous step ![How to Set Up Nurture Campaigns: Email step](https://storage.crisp.chat/users/helpdesk/website/-/4/f/a/a/4faab8f2b2ab0400/how-to-set-up-nurture-campaign_1rsd1sv.png)
* Option: Send as a new thread or reply

![Send as a new thread toggle enabled with subject preview highlighted](https://100hires.com/wp-content/uploads/2026/04/nurture-campaign-send-as-new-thread-annotated-2026-04-24.png)

### SMS step

* Choose SMS template ![How to Set Up Nurture Campaigns: SMS step](https://storage.crisp.chat/users/helpdesk/website/-/4/f/a/a/4faab8f2b2ab0400/how-to-set-up-nurture-campaign_l5hjh0.png)
* Requires Twilio integration
* Best for urgent follow-ups

### Voicemail step

* Leave a voicemail message as part of the sequence
* Requires Twilio calling setup
* Useful when phone follow-up is part of your recruiting process

### Action step

* Move to stage ![How to Set Up Nurture Campaigns: Action step](https://storage.crisp.chat/users/helpdesk/website/-/4/f/a/a/4faab8f2b2ab0400/how-to-set-up-nurture-campaign_1etixob.png)
* Assign tag
* Assign task with task type, assignee, due date, and priority (P1-P5)
* Useful for routing or alerts

## Timing and scheduling

### Delays between steps

Set how long to wait between steps:
* Minutes
* Hours
* Days

### Work schedule

Define when emails can be sent:
* Days of week (e.g., Monday-Friday)
* Hours (e.g., 9 AM - 4 PM)
* System uses candidate's timezone if location is known

### Example timing

1. Initial email: Immediately
2. Follow-up 1: 3 days later
3. Follow-up 2: 5 days later
4. Final follow-up: 7 days later

## Response handling

Enable **"If candidate responds, move to stage"** to:
* Automatically stop the campaign
* Move responding candidates to a different stage
* Route engaged candidates for immediate attention

## Using in automations

1. Open a job's **Workflow** tab
2. Click bolt icon on a stage
3. Add **Nurture Campaign** automation ![How to Set Up Nurture Campaigns: Using in automations](https://storage.crisp.chat/users/helpdesk/website/-/4/f/a/a/4faab8f2b2ab0400/how-to-set-up-nurture-campaign_y45v9a.png)
4. Select your campaign ![How to Set Up Nurture Campaigns: Using in automations](https://storage.crisp.chat/users/helpdesk/website/-/4/f/a/a/4faab8f2b2ab0400/how-to-set-up-nurture-campaign_lzda9b.png)
5. Candidates entering this stage join the campaign

## Common use cases

### Sourcing outreach

Reach passive candidates with personalized sequences:
1. Introduction email
2. Value proposition follow-up
3. Soft close
4. Break-up email

### Application follow-up

Engage applicants before screening:
1. Thank you + next steps
2. Questionnaire request
3. Reminder if not completed

### Interview scheduling

Fill interview slots:
1. Available times offer
2. Reminder to book
3. Alternative options

## Monitoring campaigns

View campaign stats at [Reporting / Nurture Campaigns](https://app.100hires.com/reporting/nurture-campaigns):
* Open rates
* Reply rates
* Progression through steps

## Tips

* Keep sequences short (3-5 steps)
* Provide value in each message
* Personalize with variables
* Test subject lines
* Respect candidate preferences