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# How to Track Where Candidates Came From

# How to Track Where Candidates Came From

Use sources to track which channels bring candidates to your pipeline and measure recruiting effectiveness.

## What Are Sources

Sources indicate where a candidate came from:
* Job boards (Indeed, LinkedIn, Glassdoor)
* Your career site
* Referrals
* Recruiting agencies
* Social media
* Events
* Trackable links you created

## Viewing and managing candidate sources

### In candidate profile

1. Open the candidate's profile
2. Click **edit Sources** in the header area ![How to Track Where Candidates Came From: In candidate profile](https://storage.crisp.chat/users/helpdesk/website/-/4/f/a/a/4faab8f2b2ab0400/how-to-use-trackable-links-1_16r4c5h.png)
3. View existing sources and add or remove sources
4. Select sources from dropdown or type to create a new one

### In table view

1. Add **Source** column to your table view
2. See sources for all candidates at once ![How to Track Where Candidates Came From: In table view](https://storage.crisp.chat/users/helpdesk/website/-/4/f/a/a/4faab8f2b2ab0400/how-to-use-trackable-links-2_3r8cor.png)

### Bulk addition

1. Select candidates using checkboxes ![How to Track Where Candidates Came From: Bulk addition](https://storage.crisp.chat/users/helpdesk/website/-/4/f/a/a/4faab8f2b2ab0400/how-to-use-trackable-links-3_5gcl9g.png)
2. Click **Sources** in bulk actions ![How to Track Where Candidates Came From: Bulk addition](https://storage.crisp.chat/users/helpdesk/website/-/4/f/a/a/4faab8f2b2ab0400/how-to-use-trackable-links-4_62tgqw.png)
3. Select sources to add

### Automatic sources

Sources are added automatically when:
* Candidate applies through job board integration (Indeed, LinkedIn, etc.)
* Candidate uses a trackable link
* Candidate applies through your career site

## Managing source options

Create and manage sources at [**Settings** / **Sources**](https://app.100hires.com/settings/sources/index):
![How to Track Where Candidates Came From: Managing source options](https://storage.crisp.chat/users/helpdesk/website/-/4/f/a/a/4faab8f2b2ab0400/how-to-use-trackable-links-5_5hd9e0.png)
1. Add new sources
2. Edit existing sources
3. Delete unused sources

## Source reports

Analyze which sources perform best:

1. Go to [**Reporting** / **Sources**](https://app.100hires.com/reporting/sources)
2. Select date range
3. Filter by specific jobs or view all ![How to Track Where Candidates Came From: Source reports](https://storage.crisp.chat/users/helpdesk/website/-/4/f/a/a/4faab8f2b2ab0400/how-to-use-trackable-links-6_1yjkvs5.png)
4. See metrics:
* Candidates from each source
* Conversion through pipeline stages
* Cost per hire (if tracking costs)

### What the report shows

| Source | Candidates | Phone Screen | Interview | Hired |
| ---- |
| Indeed | 150 | 45 | 20 | 5 |
| LinkedIn | 80 | 35 | 18 | 4 |
| Referrals | 25 | 20 | 15 | 8 |

This helps identify:
* Volume sources (Indeed brings most candidates)
* Quality sources (Referrals have highest hire rate)
* Where to invest recruiting budget

## Trackable links

Create custom trackable links for sources not automatically tracked:

1. Open job's **Find Candidates** tab
2. Scroll to trackable links section ![How to Track Where Candidates Came From: Trackable links](https://storage.crisp.chat/users/helpdesk/website/-/4/f/a/a/4faab8f2b2ab0400/how-to-use-trackable-links-7_25s5v3.png)
3. Create link with source name
4. Use that link when posting to that channel ![How to Track Where Candidates Came From: Trackable links](https://storage.crisp.chat/users/helpdesk/website/-/4/f/a/a/4faab8f2b2ab0400/how-to-use-trackable-links-8_gp1ksu.png)
5. Candidates who apply are tagged with that source

## Best practices

* Use consistent source names
* Create sources before recruiting campaigns
* Review source reports monthly
* Compare cost per hire across sources
* Double down on high-quality sources