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# Understanding Source Reports

# Understanding Source Reports

This article explains how source reports help you track where candidates come from and optimize your recruiting spend. Use source reports to identify which job boards and channels bring the most qualified candidates, then adjust your hiring strategy accordingly.

## Accessing source reports

Go to [Reporting / Sources](https://app.100hires.com/reporting/sources)
![Understanding Source Reports: Accessing source reports](https://storage.crisp.chat/users/helpdesk/website/-/4/f/a/a/4faab8f2b2ab0400/understanding-source-reports-1_1k3j0uw.png)
## What source reports show

The source report displays:
* Number of candidates from each source
* Distribution across job boards
* Performance by time period
* Source effectiveness

## Report controls

### Date range

Select your reporting period:
* Today
* Yesterday
* Last 7 days
* Last 30 days
* Last 3 months
* Last 6 months
* Last 12 months
* Custom date range

### Time grouping

View data by:
* Per day
* Per week

### Job filter

* View all jobs combined
* Filter by specific job

## Reading the report

### Source breakdown

Each row shows:
* Source name (e.g., Indeed, LinkedIn, Career Site)
* Number of candidates
* Percentage of total

### Trend data

The chart displays:
* Candidates over time
* Source comparison
* Seasonal patterns

## Common sources

| Source | Meaning |
| ---- |
| Indeed | Applied through Indeed job post |
| LinkedIn | Applied from LinkedIn listing |
| Career Site | Applied on your career page |
| Referral | Employee referral |
| Direct | Added manually or imported |
| Chrome Extension | Sourced via Chrome Extension |
| Custom trackable links | Candidates from specific campaigns |

## Using source data

### Identify top performers
Find which sources bring the most qualified candidates, not just volume.

### Optimize spending
Reduce investment in low-performing paid sources.

### Plan campaigns
Time your job postings based on when sources are most effective.

### Track ROI
Compare source performance against job board costs.

## Exporting data

1. Go to Source report
2. Click **Export to CSV** link above the table ![Understanding Source Reports: Exporting data](https://storage.crisp.chat/users/helpdesk/website/-/4/f/a/a/4faab8f2b2ab0400/understanding-source-reports-3_1xlvt90.png)
3. Download for external analysis

## Setting up source tracking

### Automatic sources
100Hires automatically tracks sources from:
* Job board applications
* Career site applications
* Referral links

### Manual sources
Add custom sources when:
* Importing candidates
* Adding candidates manually
* Using the Chrome Extension

### Trackable links
Create custom links to track specific campaigns:
1. Go to job's Find Candidates tab
2. Create trackable link with custom source name ![Understanding Source Reports: Trackable links](https://storage.crisp.chat/users/helpdesk/website/-/4/f/a/a/4faab8f2b2ab0400/understanding-source-reports-4_xb75zw.png)
3. Use link in outreach or ads
4. Track performance in source report

## Tips

* Review sources monthly
* Compare qualified vs total candidates per source
* Test new sources with small campaigns
* Don't just look at volume—measure quality
* Use trackable links for precise campaign tracking