Understanding Email and Nurture Campaign Stats
Track email performance and nurture campaign effectiveness to optimize your candidate outreach.
Email stats
Accessing email stats
Go to Settings / Integrations, then click Email stats next to your connected email account.
What email stats show
Metric | Description |
|---|---|
Sent | Emails successfully delivered |
Scheduled | Emails waiting to send |
Failed | Emails that couldn't be delivered |
Queue size | Total pending emails |
Using email stats
Monitor daily limits:
Check if scheduled emails are backing up due to sending limits.
Track failures:
Identify bounced emails and invalid addresses.
Plan campaigns:
Estimate time to complete large sends based on queue size.
Nurture campaign stats
Accessing campaign stats
Go to Reporting / Nurture Campaigns
Available metrics
Metric | Description |
|---|---|
Total enrolled | Candidates who entered the campaign |
Active | Currently receiving sequence |
Completed | Finished all steps |
Replied | Responded to any message |
Unsubscribed | Opted out |
Per-step metrics
For each campaign step:
- Emails sent
- Open rate
- Reply rate
- Click rate (if links included)
Conversion Tracking
- Reply rate overall
- Stage movement rate
- Time to response
Key performance indicators
Open rates
Rating | Open Rate |
|---|---|
Excellent | 40%+ |
Good | 25-40% |
Average | 15-25% |
Low | Below 15% |
Reply rates
Rating | Reply Rate |
|---|---|
Excellent | 15%+ |
Good | 8-15% |
Average | 3-8% |
Low | Below 3% |
Improving email performance
Low open rates
Subject line issues:
- Make subject lines specific and personalized
- Avoid spam trigger words
- Test different approaches
Delivery problems:
- Check sender reputation
- Verify email authentication (SPF, DKIM)
- Review daily sending limits
Low reply rates
Content issues:
- Make messages more relevant
- Clear call to action
- Personalize beyond just name
Targeting issues:
- Better candidate matching
- Review list quality
- Segment by job type or seniority
High bounce rates
List quality:
- Use email validation (ZeroBounce)
- Remove invalid addresses
- Verify before large campaigns
Campaign optimization
Compare campaigns
Look at performance across different campaigns:
- Which templates perform best
- Optimal number of follow-ups
- Best timing between steps
A/B testing
Test variations:
- Subject lines
- Email length
- Call to action
- Send timing
Sequence length
Typical performance pattern:
- Step 1: Highest open rate
- Steps 2-3: Lower but still valuable
- Steps 4+: Diminishing returns
Most responses come from first 3 steps.
Reporting frequency
Daily
- Check for delivery failures
- Monitor queue size
Weekly
- Review open and reply rates
- Identify underperforming campaigns
Monthly
- Analyze overall trends
- Compare against benchmarks
- Adjust strategies
Updated on: 24/12/2025
Thank you!