Understanding Email and Nurture Campaign Stats

Track email performance and nurture campaign effectiveness to optimize your candidate outreach.

Email stats

Accessing email stats

Go to Settings / Integrations, then click Email stats next to your connected email account.

What email stats show

Using email stats

Monitor daily limits:
Check if scheduled emails are backing up due to sending limits.

Track failures:
Identify bounced emails and invalid addresses.

Plan campaigns:
Estimate time to complete large sends based on queue size.

Nurture campaign stats

Accessing campaign stats

Go to Reporting / Nurture Campaigns

Available metrics

Per-step metrics

For each campaign step:

• Emails sent
• Open rate
• Reply rate
• Click rate (if links included)

Conversion Tracking

• Reply rate overall
• Stage movement rate
• Time to response

Key performance indicators

Open rates

Reply rates

Improving email performance

Low open rates

Subject line issues:

• Make subject lines specific and personalized
• Avoid spam trigger words
• Test different approaches

Delivery problems:

• Check sender reputation
• Verify email authentication (SPF, DKIM)
• Review daily sending limits

Low reply rates

Content issues:

• Make messages more relevant
• Clear call to action
• Personalize beyond just name

Targeting issues:

• Better candidate matching
• Review list quality
• Segment by job type or seniority

High bounce rates

List quality:

• Use email validation (ZeroBounce)
• Remove invalid addresses
• Verify before large campaigns

Campaign optimization

Compare campaigns

Look at performance across different campaigns:

• Which templates perform best
• Optimal number of follow-ups
• Best timing between steps

A/B testing

Test variations:

• Subject lines
• Email length
• Call to action
• Send timing

Sequence length

Typical performance pattern:

• Step 1: Highest open rate
• Steps 2-3: Lower but still valuable
• Steps 4+: Diminishing returns

Most responses come from first 3 steps.

Reporting frequency

Daily

• Check for delivery failures
• Monitor queue size

Weekly

• Review open and reply rates
• Identify underperforming campaigns

Monthly

• Analyze overall trends
• Compare against benchmarks
• Adjust strategies

Related screenshots

These screenshots show the 100Hires areas used in this workflow.

Updated on: 18/06/2026