Understanding Source Reports
This article explains how source reports help you track where candidates come from and optimize your recruiting spend. Use source reports to identify which job boards and channels bring the most qualified candidates, then adjust your hiring strategy accordingly.
Accessing source reports
Go to Reporting / Sources
What source reports show
The source report displays:
- Number of candidates from each source
- Distribution across job boards
- Performance by time period
- Source effectiveness
Report controls
Date range
Select your reporting period:
- Today
- Yesterday
- Last 7 days
- Last 30 days
- Last 3 months
- Last 6 months
- Last 12 months
- Custom date range
Time grouping
View data by:
- Per day
- Per week
Job filter
- View all jobs combined
- Filter by specific job
Reading the report
Source breakdown
Each row shows:
- Source name (e.g., Indeed, LinkedIn, Career Site)
- Number of candidates
- Percentage of total
Trend data
The chart displays:
- Candidates over time
- Source comparison
- Seasonal patterns
Common sources
Source | Meaning |
|---|---|
Indeed | Applied through Indeed job post |
Applied from LinkedIn listing | |
Career Site | Applied on your career page |
Referral | Employee referral |
Direct | Added manually or imported |
Chrome Extension | Sourced via Chrome Extension |
Custom trackable links | Candidates from specific campaigns |
Using source data
Identify top performers
Find which sources bring the most qualified candidates, not just volume.
Optimize spending
Reduce investment in low-performing paid sources.
Plan campaigns
Time your job postings based on when sources are most effective.
Track ROI
Compare source performance against job board costs.
Exporting data
- Go to Source report
- Click Export to CSV link above the table
- Download for external analysis
Setting up source tracking
Automatic sources
100Hires automatically tracks sources from:
- Job board applications
- Career site applications
- Referral links
Manual sources
Add custom sources when:
- Importing candidates
- Adding candidates manually
- Using the Chrome Extension
Trackable links
Create custom links to track specific campaigns:
- Go to job's Find Candidates tab
- Create trackable link with custom source name
- Use link in outreach or ads
- Track performance in source report
Tips
- Review sources monthly
- Compare qualified vs total candidates per source
- Test new sources with small campaigns
- Don't just look at volume—measure quality
- Use trackable links for precise campaign tracking
Updated on: 27/12/2025
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