How Nurture Campaign Scheduling Works

Understand how 100Hires schedules nurture campaign emails to reach candidates at the right time.

Scheduling Components

Nurture campaign timing is controlled by three settings:

1. Delay between steps - How long to wait after previous step
2. Work schedule - Which days and hours emails can send
3. Candidate timezone - Adjusts timing based on candidate location

Delay Between Steps

Set how long to wait before sending each step:

Example sequence:

• Step 1: Immediately after entering stage
• Step 2: 3 days after Step 1
• Step 3: 5 days after Step 2
• Step 4: 7 days after Step 3

Work Schedule

Define when emails can be sent:

Days of Week

Select which days emails should send:

• Typical: Monday through Friday
• Some roles: Include Saturday
• Urgent hiring: All days

Hours

Set the time window:

• Morning: 9 AM - 12 PM
• Business hours: 9 AM - 5 PM
• Extended: 8 AM - 6 PM

Example: Monday-Friday, 9 AM - 4 PM

What Happens Outside Schedule

If an email is scheduled outside work hours:

1. Email waits in queue
2. Sends at next available time within schedule
3. Maintains proper sequence

Example:

• Step 2 due on Saturday
• Work schedule is Monday-Friday
• Email sends Monday morning instead

Candidate Timezone

100Hires uses candidate timezone when known:

How Timezone Is Detected

• IP address from application form submission
• Shows candidate's local time in their profile

Timezone-Aware Sending

If work schedule is 9 AM - 4 PM:

• Candidate in New York: Receives 9 AM - 4 PM EST
• Candidate in London: Receives 9 AM - 4 PM GMT
• Candidate in Tokyo: Receives 9 AM - 4 PM JST

When Timezone Is Unknown

If candidate location isn't detected:

• System uses your account timezone
• Or company default timezone

Example Configuration

Sourcing Campaign Setup:

Result:

• Candidate enters "Outreach" stage Monday 2 PM
• Step 1: Monday 2:15 PM (their time)
• Step 2: Thursday 9 AM (their time)
• Step 3: Tuesday 9 AM (next week, their time)

Tips

Optimal Timing

• Tuesday-Thursday typically have best open rates
• Mid-morning (10-11 AM) often works well
• Avoid Monday mornings and Friday afternoons

Delay Strategy

• First follow-up: 2-3 days
• Subsequent follow-ups: Increase intervals
• Don't send too frequently (appears desperate)

Schedule Considerations

• Match recipient work patterns
• B2B: Business hours
• Retail/hospitality: May include evenings
• International: Consider timezone diversity

Monitoring scheduled emails

Check scheduled emails:

1. Go to Reporting / Email
2. View email stats per account
3. See scheduled vs sent counts

If too many emails queue up, you may need to adjust daily sending limits.

Updated on: 27/12/2025