How Nurture Campaign Scheduling Works

Understand how 100Hires schedules nurture campaign emails to reach candidates at the right time.

Scheduling Components

Nurture campaign timing is controlled by three settings:

1. Delay between steps - How long to wait after previous step
2. Work schedule - Which days and hours emails can send
3. Candidate timezone - Adjusts timing based on candidate location

Delay Between Steps

Set how long to wait before sending each step:

Example sequence:

• Step 1: Immediately after entering stage
• Step 2: 3 days after Step 1
• Step 3: 5 days after Step 2
• Step 4: 7 days after Step 3

Work Schedule

Define when emails can be sent:

Days of Week

Select which days emails should send:

• Typical: Monday through Friday
• Some roles: Include Saturday
• Urgent hiring: All days

Hours

Set the time window:

• Morning: 9 AM - 12 PM
• Business hours: 9 AM - 5 PM
• Extended: 8 AM - 6 PM

Example: Monday-Friday, 9 AM - 4 PM

What Happens Outside Schedule

If an email is scheduled outside work hours:

1. Email waits in queue
2. Sends at next available time within schedule
3. Maintains proper sequence

Example:

• Step 2 due on Saturday
• Work schedule is Monday-Friday
• Email sends Monday morning instead

Candidate Timezone

100Hires uses candidate timezone when known:

How Timezone Is Detected

• IP address from application form submission
• Shows candidate's local time in their profile

Timezone-Aware Sending

If work schedule is 9 AM - 4 PM:

• Candidate in New York: Receives 9 AM - 4 PM EST
• Candidate in London: Receives 9 AM - 4 PM GMT
• Candidate in Tokyo: Receives 9 AM - 4 PM JST

When Timezone Is Unknown

If candidate location isn't detected:

• System uses your account timezone
• Or company default timezone

Example Configuration

Sourcing Campaign Setup:

Result:

• Candidate enters "Outreach" stage Monday 2 PM
• Step 1: Monday 2:15 PM (their time)
• Step 2: Thursday 9 AM (their time)
• Step 3: Tuesday 9 AM (next week, their time)

Tips

Optimal Timing

• Tuesday-Thursday typically have best open rates
• Mid-morning (10-11 AM) often works well
• Avoid Monday mornings and Friday afternoons

Delay Strategy

• First follow-up: 2-3 days
• Subsequent follow-ups: Increase intervals
• Don't send too frequently (appears desperate)

Schedule Considerations

• Match recipient work patterns
• B2B: Business hours
• Retail/hospitality: May include evenings
• International: Consider timezone diversity

Monitoring scheduled emails

Check scheduled emails:

1. Go to Reporting / Email
2. View email stats per account
3. See scheduled vs sent counts

If too many emails queue up, you may need to adjust daily sending limits.

Related screenshots

These screenshots show the 100Hires areas used in this workflow.

Updated on: 18/06/2026