How to Set Up Nurture Campaigns

This article explains how to set up nurture campaigns in 100Hires. Use nurture campaigns to create automated multi-step sequences that follow up with candidates over time.

What are nurture campaigns

Nurture campaigns are automated sequences that:

• Send multiple emails over days or weeks
• Include follow-ups if candidates don't respond
• Can include SMS, tasks, and other actions
• Stop automatically when candidates reply

Creating a nurture campaign

1. Go to Settings / Nurture Campaigns
2. Click Add nurtute campaign
3. Name your campaign
4. Add steps (emails, SMS, tasks)
5. Set timing between steps
6. Configure schedule (days and hours)
7. Save

Campaign steps

Email step

• Choose email template
• Set delay from previous step
• Option: Send as new thread or reply

SMS step

• Choose SMS template
• Requires Twilio integration
• Best for urgent follow-ups

Action step

• Move to stage
• Assign tag
• Assign task
• Useful for routing or alerts

Timing and scheduling

Delays between steps

Set how long to wait between steps:

• Minutes
• Hours
• Days

Work schedule

Define when emails can be sent:

• Days of week (e.g., Monday-Friday)
• Hours (e.g., 9 AM - 4 PM)
• System uses candidate's timezone if location is known

Example timing

1. Initial email: Immediately
2. Follow-up 1: 3 days later
3. Follow-up 2: 5 days later
4. Final follow-up: 7 days later

Response handling

Enable "If candidate responds, move to stage" to:

• Automatically stop the campaign
• Move responding candidates to a different stage
• Route engaged candidates for immediate attention

Using in automations

1. Open a job's Workflow tab
2. Click bolt icon on a stage
3. Add Nurture Campaign automation
4. Select your campaign
5. Candidates entering this stage join the campaign

Common use cases

Sourcing outreach

Reach passive candidates with personalized sequences:

1. Introduction email
2. Value proposition follow-up
3. Soft close
4. Break-up email

Application follow-up

Engage applicants before screening:

1. Thank you + next steps
2. Questionnaire request
3. Reminder if not completed

Interview scheduling

Fill interview slots:

1. Available times offer
2. Reminder to book
3. Alternative options

Monitoring campaigns

View campaign stats at Reporting / Nurture Campaigns:

• Open rates
• Reply rates
• Progression through steps

Tips

• Keep sequences short (3-5 steps)
• Provide value in each message
• Personalize with variables
• Test subject lines
• Respect candidate preferences

Updated on: 25/12/2025