How to Track Where Candidates Came From

Use sources to track which channels bring candidates to your pipeline and measure recruiting effectiveness.

What Are Sources

Sources indicate where a candidate came from:

• Job boards (Indeed, LinkedIn, Glassdoor)
• Your career site
• Referrals
• Recruiting agencies
• Social media
• Events
• Trackable links you created

Viewing and managing candidate sources

In candidate profile

1. Open the candidate's profile
2. Click edit Sources in the header area
3. View existing sources and add or remove sources
4. Select sources from dropdown or type to create a new one

In table view

1. Add Source column to your table view
2. See sources for all candidates at once

Bulk addition

1. Select candidates using checkboxes
2. Click Sources in bulk actions
3. Select sources to add

Automatic sources

Sources are added automatically when:

• Candidate applies through job board integration (Indeed, LinkedIn, etc.)
• Candidate uses a trackable link
• Candidate applies through your career site

Managing source options

Create and manage sources at Settings / Sources:

1. Add new sources
2. Edit existing sources
3. Delete unused sources

Source reports

Analyze which sources perform best:

1. Go to Reporting / Sources
2. Select date range
3. Filter by specific jobs or view all
4. See metrics:

• Candidates from each source
• Conversion through pipeline stages
• Cost per hire (if tracking costs)

What the report shows

This helps identify:

• Volume sources (Indeed brings most candidates)
• Quality sources (Referrals have highest hire rate)
• Where to invest recruiting budget

Trackable links

Create custom trackable links for sources not automatically tracked:

1. Open job's Find Candidates tab
2. Scroll to trackable links section
3. Create link with source name
4. Use that link when posting to that channel
5. Candidates who apply are tagged with that source

Best practices

• Use consistent source names
• Create sources before recruiting campaigns
• Review source reports monthly
• Compare cost per hire across sources
• Double down on high-quality sources

Updated on: 26/12/2025